Running a business in 2017 requires more than just your iron will and sage mind. If you're not taking advantage of some of the powerful tools available for your business niche, you're bound to be left behind by your competition. Here's a list of tools that we believe will be be beneficial to you. They were chosen because they have either been a tremendous help to our own business endeavors or to those of others in our networks. This isn't by any means meant to an exhaustive list of every tool a business needs for success, but we are confident that they will help you to be more successful.


SiteGround For Web Hosting. SiteGround is what we like to call the web-hosting-world's best kept secret. Though it's a smaller company than some of the giants like BlueHost and GoDaddy, Siteground more than holds its own when it comes to hosting capabilities. Don't rely on our testimony alone for proof! Just head over to the review site Trustpilot and see what hundreds of users have to say about their SiteGround experience. Then go ahead and compare those reviews with the reviews of other major hosting providers. If you're looking for a seamless combination of speed, uptime, and security, check out SiteGround.


ConvertKit For Email Marketing. ConvertKit is an email marketing company that was designed with bloggers in mind. In today's day and age, email marketing is a crucial tool for those looking to retain customers or scale their business. The problem is, most of the available email marketing options are either too simple or too complicated to meet the needs of bloggers. That's where ConvertKit comes in. ConvertKit offers powerful features like: landing pages customizable with CSS; automation tools such as broadcast and drip; and beautiful opt-in forms. However, none of these come at the expense of simplicity and user-intuitiveness. Maybe growing an email list and doing a little email marketing is that next step you need to take to take your business to the next level. We're confident it will serve you well. You can take a look at ConvertKit yourself here.


Xero For Small Business Accounting. Xero is one of the world's leading accounting software. In fact, we believe it's the best. Customer has been great, and we have appreciated the fact that Xero is cloud-based. This means that all of your files and transactions are stored online, giving you access anywhere you have an internet connection. And unlike other major accounting software like QuickBooks, Xero offers full functionality and features on both Windows AND Mac. We love Xero so much we decided to write an abnormally long review on it. Curious? Try out Xero today with a 30-day, free trial.


Ahrefs For Web Analysis And SEO. Half the battle of having a successful business in 2017 is having a well thought out plan for your business' website. This plan needs to take into consideration several factors such as competitor analysis, knowing what products to market, and optimizing for search engine traffic--all things that we've had to stay on top of at Startups Genius. The one tool that has helped us out the most, and even exceeded our expectations, is Ahrefs. It's without a doubt the most comprehensive SEO and analysis tool on the market today.