As a business owner, much of your success hinges upon your ability to generate leads for potential sales conversions. Without a doubt you've already heard about the importance of building an email list .... the question is, where do you start? Well, I highly recommend starting with landing pages and pop-up boxes, all of which can be created with an awesome sauce software called LeadPages. After testing LeadPages alongside several well-known alternatives like Unbounce and Instapage, I felt well-equipped to create a thorough review of LeadPages and confident enough to recommend it as the #1 landing page builder of 2017.
Ready to dive into this review?
The LeadPages TL;DR For Those of You Who Have the Attention Span of an Aging Goldfish
LeadPages is a marketing service that allows you to gather leads from a plethora of different platforms. Its software allows you to source leads from social media, emails, texts, and most importantly, landing pages. Based in Minneapolis, Minnesota, it is a fairly new company, (started way back in 2013) but is already considered a leader in the industry. With millions of venture capital funding behind it, LeadPages is here for the long haul. The product is incredibly easy to use, and best of all, LeadPages offers different plans that can fit anyone’s budget.
What you need to remember is that LeadPages is not email marketing software. It helps you to add to your mailing list by working with said email marketing software. This will be expanded on later in the article.
Okay, Great ... But What Exactly is a Landing Page?
Simply put, a landing page is a stand alone web page designed for a single purpose (in this case, gathering information). Having a stand alone page serves to limit the amount of distractions a potential customer might encounter if you had all this information on your main webpage. By using a landing page, you can better track your click through rates and conversion rates, therefore allowing you to gauge the effectiveness of your marketing efforts and adjust accordingly. Basically, it makes sure you get the most out of the web traffic your site receives.
LeadPages is More Awesome Than Being Hugged by a Koala
Ok, maybe that's a little weird . . . when I thought of awesome this picture is the first thing that came to mind.
On a serious note, there are many reasons why we think LeadPages is the best landing page builder available in 2017.
A Quick Fly-Over of 10 Features (in case you're already getting bored)
Ready, set, go!
1. LeadPages is so user-friendly our Neanderthal ancestors could have used it.
LeadPages was designed to be learned on the fly. It's drag-and-drop design system is especially convenient for people (my hand is raised!) who don’t know how to code or don’t have the time to to do it.
2. There's no website limit.
LeadPages can be used on all your websites- at no additional charge.
3. Templates can be sorted according to their effectiveness.
This is pretty self-explanatory. This feature lets you know which of the over 130 templates available to you have been most effective in helping you achieve your goal.
4. You can perform A/B split testing.
LeadPages gives you the tools for split testing. So you can test different versions of your landing page and see which one performs best. (Only available with a Pro or Advanced subscription)
5. LeadPages has integrated analytical tools.
You can check on the performance of your landing page without having to go through the hassle of setting up an external analytics service (although you do have the option to set one up if you like).
6. LeadPages makes email marketing integration seamless.
Do you use Mailchimp? Convertkit? AWeber? LeadPages supports all of the major email marketing services. (For a comprehensive list of integrations, visit their website.)
Make sure to check out our Convertkit and MailChimp review!
7. Your landing pages are optimized for mobile usage right out-of-the-box.
Your pages will look amazing regardless of the device they're being viewed on, with smooth scrolling and a clean interface. It can't be said enough how important mobile-friendliness is in 2017, especially when you consider that over 65% of time spent worldwide online is done so on a mobile device. Think about it this way. If your landing page's mobile version causes visitors to run away, you're losing a majority of your potential conversions.
8. LeadPages' affiliate program is among the best in the biz.
LeadPages has an amazing affiliate program that gives you a 30% recurring commission on the sales you make. (In order to qualify you must have a pro or advanced subscription). Why is this cool? Well, if you've had a great experience with LeadPages, you can write about it, share a link, and receive a commission any time a reader signs up through it.
9. LeadPages' learning resources are out of this world.
As with any new software, you'll have to learn how to use it. Otherwise, you'll just be wasting your money. To help you learn as much and as fast as possible, LeadPages has put together a treasure chest of resources for you to learn from, such as free landing-page design courses and marketing guides.
10. LeadPages easily integrates with dozens of popular applications.
Integrations are available for applications such as Google Analytics, PayPal, Salesforce, Shopify, and MailChimp. You can check them out here!
Good, it looks like you're still with me.
Now this is where we get down to the nitty-gritty of LeadPages design and functionality.
1. Standard landing page
LeadPages has 130+ templates for many different types of scenarios, including thank-you pages, webinar pages, 404 pages, upsell pages, and launch pages. For our example we're going to take a look at a webinar page we created.
As you can see, the design is very clean and uncluttered. From the moment you land on the page, it's clear what the page's purpose is, along with the topic and date/time of the webinar.
So ... the first thing you might be thinking is, "Dang, you really need to upgrade your webcam."
I agree wholeheartedly.
Anyways, LeadPages is awesome for webinars because it allows you to embed a Google Hangouts video in your landing page. Yes, you can produce webinars for free! This nifty feature means you can bypass all the expensive webinar software on the market. In addition, you're able to drag-and-drop a chat box onto your page. This enables users to ask real-time questions for you to answer.
But first, make sure you get a high-quality webcam.
To finish up this landing page overview, let's take a quick look at the design panel. As you can see, there are different design element in the LeadPages design dashboard. To include an element on your landing page, simply click on it and drag it over to any spot you want.
From the dashboard you can customize the layout, add widgets, switch up the design style, and set up any tracking you might need.
It's really simple to make your landing page! All you need is a brain and a hand that works.
This innovative feature allows you to collect emails using text messages. This is useful for situations where you might be networking with someone in person and would like to add them to your email list, but don't want to risk losing your lead by asking them to visit your online opt-in form later on.
It works by having the other person text your unique LeadPages number. And immediately after, they'll receive a message asking them to opt-in to your email list by providing their information.
If you don't want to create an entire landing page for your needs, you can consider using a Leadbox.
A Leadbox is a simple pop-up that appears on your visitor's screen when they are either about to leave your page or click on a specific link.
Leadboxes are perfect for grabbing your visitor's attention with offers of valuable, often-free content. In exchange for downloading your content, the visitor hands over their email address.
Bam! And just like that, you have a valuable new lead!
One well-known blogger used this kind of strategy to increase his conversions by 785%!!
4. Leadlinks (only comes with the pro or higher plan)
Leadlinks are simple links you can insert into your webpage or email that allows your readers to subscribe to a sub list or a webinar without having to input any additional information. This is designed to increase your lead conversion rate. How? Well, with every extra step you make your potential lead take, the likelihood of them actually becoming a lead drops exponentially. So LeadPages' logic is that, by keeping opt-in steps to a bare minimum, your lead conversion rate will be sky-high.
For more information, take some time to watch this short video!
A Few Things You Might Not Like
As is true with everything in life, there are some negative with LeadPages. Here are the ones that stood out the most to me.
1. It costs extra to code your own templates.
One of LeadPages’ strengths (ready-made templates) can also be a weakness. If you do know how to code and want to build your own templates, well . . . it’ll cost you. You have to pay extra in order to add your own customized templates.
2. LeadPages currently doesn't offer free trials.
You can’t try before you buy, but LeadPages does offer a 30 day money back guarantee . . . so you kind of have an out if you end up not being satisfied.
3. The standard subscription comes with limited support options.
This plan only gives you the option to correspond with customer service via email. This might bother you at first, just like I was. "Seriously, no phone support?"
However, when you consider the fact that LeadPages is one of the most put-together pieces of software I've seen along with what I discussed previously about their phenomenal learning resources, it's not as big of a deal as you might think. I believe that the amount of time LeadPages has put into creating their learning resources betrays just how much they want to support you.
A Quick Word About Integrating LeadPages
Integrating LeadPages with your website is really easy!
Simply install the LeadPages plug-in using your Wordpress cPanel and follow the set-up instructions.
Let's say you're not using Wordpress. Instead, you're using Squarespace (like I am!) or another HTML-based platform for your site. Think it might be difficult to get LeadPages up and running?
Well, have no fear! It's a quick and painless process.
Just copy the HTML code from your LeadPages account and paste it onto the coding structure of your site.
If you're not interested in doing any of the Wordpress or non-Wordpress options, you can always host your landing pages with LeadPages' own website. (Note: your URL will be a subdomain of LeadPages.)
What can you expect to pay?
LeadPages offers you three, wallet-friendly plans to choose from.
1. Standard: $37 per month
-Most cost-effective option
-Unlimited traffic and leads
-Automatic content delivery
2. Pro: $79 per month
-Special discounts with partner companies
-A/B split testing
-Access to the affiliate program
3. Advanced: $199 per month (Must pay year in full)
-Best for larger businesses
-Integration with Hubspot and Marketo
-Access to virtual workshops and other exclusive features
Note: LeadPages gives you the opportunity to save money on your subscription by paying yearly instead of monthly. For more information, visit their pricing page.
You've Reached the End!
Alright, you made it! I really hope you've found this extensive LeadPages guide helpful. If you have, let me know with a comment below. Also feel free to comment if you have any insights or criticisms you'd like to share.
At the end of the day, there are plenty of great landing page builders out there. Yet few combine powerful features, ease of use, and cost-effectiveness like LeadPages does. We strongly recommend giving LeadPages a try, and with their 30-day money-back guarantee, you have nothing to lose!
Now go get those leads!
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